Your Cart is Empty
If you're launching a 40 Over 40 photography campaign, you already know how powerful and transformational these sessions can be. But how do you get the word out and attract the right clients? Whether you're just starting or want to fill those last few spots, here are 40 marketing ideas to help you promote your campaign with confidence and creativity!
Build a dedicate landing page on your website that clearly explains what the campaign is, who it’s for, what’s included, and how to apply or book.
Post transformation photos (with client permission of course) to highlight the professional hair, makeup, and photography services (if you're working with outside vendors).
Share quotes or video testimonials from clients, or ask them to write a short summary of their experience that you can feature on your blog or social media.
Host Facebook or Instagram Lives to talk about the campaign, show behind-the-scenes content, or interview past or upcoming participants.
Announce the campaign to your current email list and invite them to sign up or apply.
Put together a video montage of images and testimonials from previous sessions to showcase the emotional impact. Or you could put together a video montage of how you get ready for the event and any vendors included.
Collaborate with hairstylists and makeup artists who can refer their clients (and maybe even participate themselves!).
Give the first 5 or 10 clients who sign up an extra print, session upgrade, or special gift bag.
Create a branded hashtag like #40Over40[YourName] so people can follow and share.
Use Instagram or Facebook stories to count down how many spots are left or how many days left before the event. Remember, even if you've booked your event your audience (and those who signed up) you still want to build buzz and excitement around the event, and a countdown by day is a great way to do this.
Submit a press release or pitch a story to your local newspaper, TV, or radio station.
Post why this campaign matters to you—your “why” will connect emotionally with your audience.
Highlight each participant with a mini-interview and gallery. Great for SEO and social sharing!
Reward clients or friends who refer someone that books.
Share a few standout images shortly after the session (with permission) to create buzz.
Scarcity creates urgency. Emphasize that there are only 40 spots—and they’re going fast.
Share your campaign in relevant local or women-focused groups (always follow the rules!).
Create a downloadable “What to Expect” or “Why You Should Apply” guide to make the campaign feel exclusive and polished.
Make short videos featuring tips, quotes, behind-the-scenes, or reactions from participants.
In-person or online, invite your community to celebrate the kickoff of the campaign.
Have past clients record short videos describing how the experience changed them.
Create simple quote images from interviews to post on social media.
Use paid ads to reach women 40+ in your area who may not follow you yet.
Even if you're full, collect names of interested people for next time—and keep them warm.
Let clothing stores display your work or hand out flyers to their 40+ clientele.
Remove barriers by giving clients the option to pay over time.
Let people nominate inspiring women they know—this spreads word-of-mouth and feels special.
Make posts that celebrate what’s beautiful about 40s, 50s, 60s, and beyond.
Give people a peek at how fun and empowering the sessions are.
Offer a giveaway for one free session to generate buzz and collect leads.
Collaborate with life coaches, nutritionists, or yoga teachers to share your campaign with their communities.
Encourage happy clients to leave reviews that mention the 40 Over 40 experience.
Plan a gallery night or print showcase at a local venue to feature the portraits.
Turn client images and stories into a beautifully designed online flipbook.
If you’re over 40, participate in the campaign yourself to lead by example.
Drive urgency by giving people only a short time to apply or book.
Sites like Eventbrite or Meetup can be a way to get local eyes on your campaign, especially if you’re offering a workshop or launch event.
Consistency in your marketing visuals helps your campaign feel more professional and memorable.
If you know someone who would love this, reach out personally (authentically—not spammy!).
Tie the campaign to birthdays, anniversaries, or retirement to give people a reason to celebrate themselves.
Comments will be approved before showing up.
