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April is a great time for photographers to focus on marketing for their photography business. Here are my top 7 photography marketing tips and ideas to help you get more clients.
1. Update Your Website and Photography Welcome Guide TemplatesAs the seasons change you’ll want to make sure your website and marketing materials reflect the current seasons. For example, in the Spring you’ll want to feature images that reflect springtime. Take some time to review your welcome guide templates and make sure the images reflect the current seasons as well.
2. Promote Updating Family Portraits and Personal Branding Images
Not only is it important to update your own marketing materials, but your clients need updated photos too! If you shoot family or personal branding photos, this is a great time to remind your clients that they need updated photos.
Spring is one of the most popular times to offer photography mini sessions. Consider offering spring-themed mini sessions, such as cherry blossoms or tulip sessions, and promote them on social media and your website. Encourage clients to book their mini photo session early to secure their spot.
(Click here to download a FREE photography mini session template)
Partnering with other local businesses is a great way to reach new clients and build relationships in your community. Consider collaborating with a florist, wedding planner, or event venue to offer joint promotions or specials. You can also offer to take photos for their social media or website. If you each have an email list consider cross promoting each other’s businesses, especially if you’re working on a collaboration project together.
5. Start Promoting Kids Photography Summer CampsTeaching photography is a great way to share your knowledge, position your photography business as the expert in the area, and attract new photography clients. Consider teaching a basic digital photography workshop or a photography for kids summer camp and start promoting it now. Consider partnering with a local community center or library to host the event. Remember, teaching photography is a great way to indirectly book more clients too!
Using instagram hashtags is a great way to reach new audiences. Use relevant hashtags, such as #springphotography or #blossomseason, to help potential clients find your work. Remember to engage with your followers and respond to comments and direct messages.
7. Ramp Up Your Senior Session Marketing
April is a sweet spot for high school and college seniors—those who haven’t booked their photo sessions are scrambling to get their pictures in time.
Post a “Countdown to Graduation” campaign on Instagram Stories and Reels, highlighting past seniors, behind-the-scenes footage, and last-call offers for graduation portraits.
8. Offer Limited-Time Discounts or SpecialsLimited-time discounts or specials are a great way to incentivize potential clients to book a session with you. Consider offering a spring discount on mini sessions or a complimentary print with a full session booking. Make sure to promote these specials on your website and social media with a clear call to action.
Click here for pre-written photography emails and newsletter for April.
Many couples finalize their wedding vendors in April, so this is the time to really focus on getting your calendar booked.
Post a wedding reel or blog with the title “5 Must-Have Spring Wedding Shots” and include your favorite photos. End with a strong call to action like, “Booking 2025 weddings now—limited dates available!”
Remember to use email marketing in your photography business and sending out a monthly newsletter. It’s a great way to keep in touch with your clients and share your latest work and promotions.
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If you're a photographer launching a 40 Over 40 photography campaign and need ideas for booking more clients, here are 40 marketing ideas to help you promote your campaign with confidence and creativity!
