As important as it is for photographers to have a website where they can showcase their portfolio and services, a website and a few social media pages are not always enough to bring in more business. In a competitive market, blogging on a regular basis not only helps position yourself as an industry expert but also increases the chances of new client bookings. Blogging helps drive more traffic to your website and in turn converts more prospects into paying customers.
A study conducted by HubSpot showed that companies who blogged received 55% more traffic to their website and had 434% more pages indexed by search engines than companies who didn’t.